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Wednesday
09Apr2008

[Semi-Off Topic] Please vote for better espresso at Starbucks

So, Starbucks has a Mix and IdeaStorm-like social network for product suggestions, called mystarbucksidea.  Today, Starbucks announced a new style of brewed coffee called "Pike Place Roast" to address the common customer complaint  of a burnt/bitter taste.  I have complained for years about this burnt-style, and unfortunately I think it's rubbed off on other main-stream coffee providers.  Dunkin' Donuts used to have some good brewed sweet stuff, but the Starbucks trend ruined it.  Luckily, smaller cafes and chains have started to reverse this trend over the past few years, and now Starbucks is listening.

While I think Pike Place is a solid start, we're still stuck with the same burnt tasting espresso-based drinks.  I'm not sure why they introduced Pike Place only for brewed coffee, but it seems pretty lame to me.  So, I joined the social network to "share my idea," or more accurately complain.  So, if you drink coffee, please take a minute to vote for it:

Vote for more mellow espresso drinks at Starbucks 

I knew this network existed.  But what I didn't realize is that it's a salesforce.com application.  It's logical, in that this customer ideation is an extension of CRM, but I didn't know that salesforce hosted consumer facing apps.  When I did a little digging, I realized that IdeamStorm is a Dell version of the same app.  Mix seems to be the only custom CRM social network around.  Anyone know of any others?

Reader Comments (1)

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March 5, 2009 | Unregistered Commentervaratmort
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